We define and implement the process to systematically develop new products and services, reducing risk and cost. The core development engine is a phase gate process. But we go beyond the traditional. Our process guides the team through an innovation value chain which begins with white space or a market demand, and ends with an emotionally engaged customer.
On lines similar to DMAIC of six-sigma, we use DRIVE - Define-Research-Ideate-V(systems)-Engage.
However unlike the 6σ tool DMAIC, which is useful in reducing variation and controlling the process output (at cost of creativity), our 4π tool drives innovation.
A product development business implemented 6σ across the enterprise. While it helped boost quality on production shop floor, it made life difficult for the R&D and engineering departments to derive value. This led to artificially creating 6σ projects for corporate compliance, while actual new product development activity continued uncontrolled, leading to false sense of quality control, wasted/distracted effort, and lack of faith in leadership. Management coaching on the +4π methodology and acceptance of an alternative approach to quality in new product development helped accelerate performance and employee morale.